PPWR: What the New EU Regulation Means for Packaging — and How Eltete TPM Gives You a Competitive Edge
The EU’s new Packaging and Packaging Waste Regulation (PPWR) represents the most significant shift in packaging policy in decades. It will reshape how packaging is designed, used, collected, and recycled across Europe. The regulation entered into force on 11 February 2025 and will start applying from 12 August 2026. Replacing the older Packaging and Packaging Waste Directive,
