We are proud to announce that Nina Lökfors, CEO of Eltete Oy, has been honoured as the Sustainable Packaging CEO of the Year 2025 at the European CEO of the Year Awards by EU Business News. This prestigious recognition reflects Nina’s exceptional leadership and the strength and innovation of the entire Eltete Group and its sustainable packaging materials division, Eltete TPM.
Winners of the European CEO of the Year Awards are selected following in-depth research by EU Business News, with a focus on leadership impact, sustainability, innovation, and long-term strategic vision. Each nominee is carefully evaluated based on industry performance, company growth, and commitment to environmental and social responsibility.
Nina Lökfors’ leadership builds on the strong foundation laid by Bo Österman, Owner of the Eltete Group, whose lifelong commitment to sustainable practices and material innovation shaped the company’s core values. Together, Bo’s long-term vision and Nina’s dynamic leadership continue to drive Eltete’s evolution as a global pioneer in sustainable transport packaging solutions.
This recognition is not about me—it’s a reflection of our entire team’s dedication to creating smarter, greener packaging solutions. We believe in the power of the 3Rs—Reduce, Replace, Recycle—and it’s incredibly rewarding to see our vision making a real impact around the world
Packaging solutions and activties guided by the 3R Motto: Reduce, Replace, Recycle
At the heart of Eltete’s approach is the 3R philosophy, championed by Bo Österman. More than a motto, it is a practical strategy for building sustainable supply chains that benefit both the environment and business performance.
- Reduce: Lightweight packaging solutions help customers lower CO₂ emissions and reduce transport costs.
- Replace: Eltete’s products substitute traditional materials like wood, plastic, and EPS with strong, fully recyclable alternatives.
- Recycle: All components are designed for easy recycling, helping companies meet circular economy targets and comply with strict global environmental regulations.
This philosophy is supported by tools like Eltete’s EcEc calculator, which provides clients with transparent emissions data of the production of its solutions. This proactive approach ensures customers stay ahead of evolving environmental regulations and reporting requirements.
Transport Packaging Solutions that Define Sustainable Leadership
Eltete’s recognition in the European CEO Awards reflects more than leadership—it highlights the real-world impact of our smart, circular packaging innovations. Here are just a few examples making a difference globally:
Carton Pallet – A WorldStar Winner with Local Versatility
One of Eltete TPM’s most celebrated solutions is the Carton Pallet, which recently earned a WorldStar Packaging Award 2025. This product is a true example of sustainable innovation—100% recyclable, ISPM 15-exempt, and engineered to replace wooden pallets without compromising strength or stability.
Its greatest strength lies in its versatility. Carton Pallet components can be shipped ready or for local assembly, significantly reducing storage needs, shipping volume, and emissions. This is especially valuable in regions where importing wooden pallets is restricted or cost-prohibitive.
AirCargoRunner – Soaring in Sustainable Air Freight
The Eltete AirCargoRunner™ is another innovation gaining altitude in sustainable logistics. Designed specifically for air freight, this ultra-lightweight laminated paperboard beam helps airlines and ground handling companies reduce cargo weight and streamline operations, leading to faster handling, lower fuel use, reduced emissions, and cost savings. It’s a clear example of how Eltete TPM brings sustainability to even the most demanding logistics environments.
Slip Sheets – Lightweight, Space-Saving, and Pallet-Free
Another standout in Eltete TPM’s product range is the Slip Sheet—an elegant, cost-effective replacement for wooden pallets. Designed for use with push-pull handling systems, Slip Sheets can save up to 80% of storage and transport space while dramatically reducing packaging weight. Made from strong laminated kraft board, these fully recyclable sheets support high-volume exports while aligning with circular economy objectives.
Cargo Box – Export Packaging Made Smarter
The Eltete Cargo Box is a durable, fully paper-based export box designed to replace heavy wooden or plastic crates. Tool-free and quick to assemble—just one person, under a minute—it offers excellent stacking strength while keeping weight and waste to a minimum. Customizable and 100% recyclable, it’s ideal for companies looking to simplify handling, reduce CO₂, and meet global transport regulations across air, sea, or land logistics.
A Global Team Powering Global Impact
While this award spotlights Nina Lökfors’s outstanding leadership, it also honors the dedication of the entire Eltete TPM team—from innovation and production hubs in Finland, Poland, Malaysia, Vietnam, and China to local partners and distributors across six continents. The success of Eltete is built on a collaborative, values-driven culture that continues to grow stronger through shared purpose and innovation.
Thanks to Bo Österman’s foundational vision and Nina’s forward-thinking leadership, the company has not only embraced change—it has led it. From regulatory compliance to cutting-edge product development, Eltete TPM continues to help companies transform sustainability goals into real-world results.
The Future Is Circular—and It’s Here
With sustainability now a global business imperative, Eltete TPM stands at the forefront of practical, scalable solutions. Our full range of transport packaging materials enables companies to:
- Meet emissions targets and regulatory requirements
- Reduce EPS and wood waste
- Streamline logistics and lower costs
- Align with global ESG and CSR strategies
This award is not just a recognition—it’s a reaffirmation of the path we’ve chosen. One that turns the 3Rs into real-world impact.
We congratulate Nina Lökfors on her well-earned achievement, and we extend our deepest thanks to Bo Österman for his enduring vision. With the continued efforts of our passionate global team, we are excited to keep pushing the boundaries of what sustainable packaging can achieve—for our customers, our planet, and future generations.
